New Logo and Website for RDAbbott

RDAbbott announced its new streamlined company logo and website to the market today.

Accompanying their updated logo, is a new corporate tagline: “Applied Curiosity.”

“Curiosity is at the root of nearly every business decision and strategic action we take at RDAbbott,” shared President Keith Thomas. “It’s how we approach every technical inquiry, every sales opportunity, and it’s modeled in our genuine desire to serve our customers efficiently and effectively.”

“We want to help our customers discover the best solutions to meet some of their hardest design challenges,” continued Thomas, “and it takes a full measure of curiosity to explore creative and relevant innovations for such diverse applications.”

As part of this brand rollout, RDAbbott also launched a new, mobile-responsive website. Their new website is equipped with expanded search functionalities and a “What’s New” section to feature product updates, technical innovations, videos, and upcoming events.

With improved navigation and search capabilities, all products can now be summarized by type, market, and supplier. Plus, new hyperlinks are available to access additional product details and specifications from their suppliers’ websites.